Zomato, Swiggy Instamart clock record orders on Mother's Day, beat New Year's Eve numbers

Food delivery platform Zomato and quick commerce platform Swiggy Instamart on Mother’s day surpassed record order volumes it witnessed on New Year’s Eve.

“Mother’s Day, for the first time ever, is turning out to be a (much) higher volume day than New Year’s Eve,” Zomato cofounder and chief executive Deepinder Goyal said in a post on X on Sunday.

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“Fingers crossed that we are able to serve everyone treating their moms today,” he wrote.

Zomato’s Blinkit and Swiggy Instamart witnessed an uptick in demand for items like chocolates, roses and handbags.

“Glad we were able to work with our sellers and get handbags on Blinkit in time for Mother’s Day,” Albinder Dhindsa, chief executive of Blinkit, wrote in a post on X with a chart illustrating a notable increase in handbag sales on Sunday.

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Blinkit also saw an increase in sales of smartwatches, jewellery and perfume. “Fresh bouquets sales have been spiking since morning,” Dhindsa wrote with a chart showing the sales exceeding those of Valentine’s Day.According to Phani Kishan, chief executive of Swiggy Instamart, the most popular orders today varied across cities. In Bangalore and Mumbai, roses were the top choice, while Delhi preferred chocolates, Hyderabad opted for plants, Chennai ordered cakes, and Kolkata ordered perfumes.

“Going by the current orders, looks like @swiggyinstamart is on track to hit our highest-ever orders today; surpassing not just NYE but also peak days like V-Day and Holi this year,” Kishan wrote in a post.

On New Year’s Eve, both Swiggy and Zomato witnessed a surge in the demand for specific food items. For Zomato, the number of times users opened its app on December 31, 2023 surpassed the figures observed on Christmas. “8,422 orders were placed at 8:06 pm – that’s 140 orders every second,” Goyal had said in a post last year on December 31.

Meanwhile, ride-hailing company Ola and Zomato-backed hyperlocal ecommerce startup Magicpin, both of which are part of the Open Network for Digital Commerce (ONDC), partnered to deliver food items on Mother’s Day.

“Day by day, ONDC is demonstrating the power of collaboration. This Mother’s Day, it is exciting to see @mymagicpin and @Olacabs working together to reach lovely treats and cakes to thousands of moms, showing they can do better than the Biggies,” T Koshy, chief executive of ONDC, wrote in a post on X.


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