YouTube influencer shares media kit, brand pitch: 2 million followers – Tech Insider


  • Entrepreneur and YouTube creator Marina Mogilko runs three successful YouTube channels, a 343,000-subscriber business channel, “Silicon Valley Girl,” a 1.1 million subscriber main channel under her name, and a language channel with 2.3 million subscribers, “linguamarina.”
  • Mogilko has worked with brands like Audible and Skillshare on sponsored videos. 
  • She told Business Insider that she sends a media kit to the brands who reach out and the ones she pitches, which includes case studies of past campaigns and her audience analytics. 
  • She shared the most up-to-date version of her 24-page media kit with Business Insider. 
  • Click here for more BI Prime stories.

Entrepreneur and YouTube creator Marina Mogilko runs three successful YouTube channels, and as a part of her digital business she works with brands on sponsored campaigns.    

Mogilko is behind the 343,000-subscriber business channel, “Silicon Valley Girl,” the 1.1 million subscriber vlog channel under her name, and the language channel with 2.3 million subscribers, “linguamarina.”

She lives in San Francisco and is the cofounder of a travel agency, LinguaTrip. 

Mogilko’s YouTube business earns money through her promoting brands within videos, on Instagram and from the ads that play in her channel. 

Many influencers, especially those primarily working on Instagram, say brand sponsorships are their main source of income — with brands set spend up to $15 billion on influencer marketing by 2022, according to Business Insider Intelligence.

Influencers use their media kits as a tool to showcase their value to a brand or company. 

Mogilko has worked with companies like Audible and Skillshare on sponsored content. She told Business Insider that she sends a media kit to the brands who reach out and the ones she pitches, which includes case studies of past campaigns and her audience analytics. 

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Including performance metrics in a media kit is as important as highlighting content, Alessandro Bogliari, cofounder and CEO of The Influencer Marketing Factory, told Business Insider in February

“When I say metrics, I don’t talk only about vanity metrics (likes, comments, views) but also about conversions,” he told Business Insider in an email. “A lot of brands are looking not only anymore for brand awareness but for real conversions (sign-ups, e-commerce sales, use of promo codes, etc). If we see any reference to actual important numbers and metrics in an influencer kit we know that we are talking with a professional that cares about giving real value to our client.”

Mogilko’s media kit highlights the previous brands she’s worked with, her audience demographics across her three YouTube channels, and some of her past work. 

Here’s what the latest version of Mogilko’s media kit looks like: 

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Read more on Mogilko’s YouTube business on Business Insider Prime: 

A YouTube creator breaks down the ad revenue rates for each of her 3 channels, and why one is a lot higher



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