A poll of 2,000 people undertaken by Opinium for network provider EE found almost three quarters of Generation Z saw getting online easily as a crucial issue following the pandemic
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Young Brits consider a reliable internet connection among their top three priorities in life going into 2022, according to a new poll.
Almost three quarters (74 percent) of under 25s – the so-called Generation Z – polled saw getting online easily as a crucial issue following the pandemic.
While one in five (20 percent) saw it as the most important factor when choosing a house – ahead of bricks and mortar, green spaces, being near good schools and low crime rate.
Just two percent of the 2,000 people surveyed said they could cope without a good internet connection and 47 percent believe they will rely on the internet more over the next 12 months.
The research, undertaken by Opinium for network provider EE between December 17 and December 21, found being able to get online without fuss was more crucial to life than being in a relationship, which scored 51 percent.
As well as going on holiday (70 percent) or buying new clothes (61 percent).
However, the top priority, with 77 percent, was progressing in a career, while making new friends also ranked highly with 69 percent.
Other important factors were the return of a favourite TV show (53 percent) and being able to watch the World Cup (52 percent).
Getting a new pet, meanwhile, ranked lowest among the 12 options with just 36 percent of the vote, followed closely by having kids (40 percent) and getting married (43 percent).
The research also found reliability is the most important consideration for UK consumers when choosing an internet provider (45 percent) ahead of speed (33 percent), trusted brand (12 percent) and type of connection (11 percent).
Sharon Meadows, Director of Propositions at EE, said: “It’s clear that connectivity is more
important than ever before. A reliable connection both at home and on the go is essential for young adults.
“Being able to get online quickly, without hassle is one of the most important factors in how they live their lives.”