Shapely leggings save Sweaty Betty as the Women’s sportswear retailer sees a jump in UK sales
Women’s upmarket sportswear retailer Sweaty Betty has credited its ‘bum-sculpting’ leggings for a jump in UK sales.
UK revenues at the London-headquartered group rose 18 per cent to £56.6million in 2018, and it sold a pair of its £75-£95 figure-hugging leggings every minute during the first half of this year.
But the brand swung to a pre-tax loss of £710,753 as it ploughed funds into its website and new shops. It made a profit of £1.3million in 2017.
UK revenues at Sweaty Betty rose 18 per cent to £56.6m in 2018, and it sold a pair of its £75-£95 figure-hugging leggings every minute during the first half of this year
Sweaty Betty was founded in 1998 by husband-and-wife team Simon and Tamara Hill-Norton.
It has benefited from a boom in popularity of so-called ‘athleisure’ clothing and fitter lifestyles.
Chief executive Julia Straus said: ‘We are mindful of economic and political uncertainty, but shoppers don’t seem to be holding back on fitness-related spending.’
Sweaty Betty now has more than 60 shops worldwide and is planning to open its first in Asia next month in an undisclosed location.
Moving into Asia was one of Straus’s main goals for the firm when she took over as chief executive in June.