Will we have to pay for Twitter? Jack Dorsey suggests future subscription options

Twitter’s revenue has dropped for the last quarter – time to introduce subscriptions? (Getty Images)

Twitter could start charging a subscription for parts of its service.

Jack Dorsey, the co-founder and CEO of the social platform, has indicated he is looking at different ways to monetise his creation.

Twitter, like many businesses is suffering from the effects of the coronavirus pandemic. During an earnings call, it was revealed the company’s advertising revenue for the last quarter fell by 23%.

To make up the shortfall, Dorsey told analysts Twitter will be looking at different ways to make money.

‘You will likely see some tests this year,’ of various different approaches, Dorsey told CNN Business.

Dorsey said he will set ‘a really high bar for when we would ask consumers to pay for aspects of Twitter.’

Jack Dorsey, co-founder and chief executive officer of Twitter (Bloomberg via Getty Images)

The rumours of a paid-for aspect of Twitter started flying earlier this month when a job listing was posted for applicants to to join a team called ‘Gryphon’.

Like its rival Facebook, Twitter has always focused on building a user base rather than turning a profit.

Facebook boss Mark Zuckerberg has always stated Facebook will remain free to use and the same seems likely of Twitter. But spinning out a paid-for ‘premium’ tier could be a way for the social network to increase its earnings.

‘We want to make sure any new line of revenue is complementary to our advertising business,’ Dorsey told CNN. ‘We do think there is a world where subscription is complementary, where commerce is complementary, where helping people manage paywalls … we think is complementary.’

Perhaps Twitter could tempt some people to pay for it by offering them an edit button.


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