The massive growth in content and data consumption has created demand for products in every segment in India. “India as a market is gaining critical mass. SMEs and startups are growing and creating jobs, which will generate a lot of data and drive demand for storage solutions,” Khalid Wani, director (sales) at Western Digital India, told The Economic Times.
India is emerging as an important market for the company, in addition to being an important development hub for the American firm. Western Digital has more than 3,800 employees in India, predominantly focused on research and development. Some key products, like the SanDisk 1TB microSD card have been entirely conceptualised and delivered from here.
The drive towards data localisation and the Cloud have been big growth drivers for enterprise business in the past year. In the consumer business, growth has been driven by an increase in demand for flash-based products. Even as mobility in the country increased, about 70% of the phones are low capacity phones, leading to a higher demand for microSD cards.
“Surveillance will be a big area going forward. There has been a lot of localisation in the last few quarters and this will drive growth. For command and control centres also, a lot depends on the level of storage to be able to analyse data,” said Wani. Gaming too will likely see a much higher growth than at a global level, building on the back of the surge seen over the pandemic. While mobile gaming has grown rapidly, the company expects the growth in PC gaming to be a strong segment going ahead.
Another area Western Digital is betting big on is the auto sector. “There is a lot of work being done around fleet management and enabling intelligent dashboards,” said Wani.