VW brand aims to quadruple sales, cross 50k unit sales mark in India by 2022

German carmaker Volkswagen is looking to quadruple its sales in India, albeit on a low base, and cross the 50,000-unit annual sales mark by 2022 as it launches new vehicles under its ambitious India 2.0 project.

“I’m looking at doubling my sales volume in 2021 compared to the year 2020 and again doubling it in 2022,” Ashish Gupta, brand director Volkswagen Passenger Cars India told ET. This is in line with the VW Group’s target of achieving a 5% market share in India by 2025 under its India 2.0 plan led by Skoda.

Volkswagen brand sold just about 15,600 cars in 2020 accounting for a market share of 0.6%. Experts attribute this to a lack of options from the brand in the market, something which the group looks to fix with the launch of several new vehicles customised for India based on a new vehicle platform called MQB-A0-IN.

Around Diwali 2021, the company will launch the Taigun, a compact sport utility vehicle and its first car on the new platform, Gupta said. It will be followed by a sedan on the same platform that is expected to replace the Vento. These launches will be following the launch of sister company Skoda’s new vehicles on the same platform.

As the company prepares for more sales when the India 2.0 products arrive, it is also looking to increase its reach to 150 showrooms across the country from 140 at present. This, Gupta said, will give the company enough reach to sell up to 100,000 cars every year.

READ  Recession risks rise for Germany as industrial orders plunge

While the group is busy with its new products, it has no immediate plans of launching electric vehicles (EV) in India. Volkswagen sells EVs like the ID.4, ID.3, e-Golf and e-up! in overseas markets.

“As far as India is concerned, I think the inflection point in India towards mass electrification will come somewhere around 2025-2026,” Gupta said. “We have the global product portfolio available. It’s a question of when we can bring it in a profitable (manner) and with a business case that is positive for the customer as well as for the company.”



Please enter your comment!
Please enter your name here