Vu has been known for being the innovator in the TV industry with its ability to understand the consumer’s future lifestyle and create products that are high quality and well designed with a range of features. After winning, The Most Promising TV brand and Tech Leader of the Year award in 2020, Vu continues to innovate with a slew of updated features across its range of large-screen, luxury televisions.
Vu has experienced an incredible response from customers in India with
a large-screen Vu TV being bought every 19 seconds on Flipkart since the beginning of its Big Billion Days sale. Vu TV has come out on top as the largest selling TV brand in the 55” or larger category for the 7th year in a row. With such exceptional market performance and riding high on the festive season, Vu has introduced an upgraded line of its most popular luxury TVs. The company’s luxury television line-up that includes their Vu Premium TV, the Vu Cinema TV Action Series, and The Vu Masterpiece TV will be introduced, this festive season with upgraded features.
Commenting on the launch, Devita Saraf, Chairman, and CEO, The Vu Group said, “Vu’s continued success is a clear reflection of the fact that Indian customers are truly intelligent buyers, who don’t opt for the lowest costing TV and are willing to pay the right price for quality brands. Audiences today are much more discerning and are looking for better experiences from both the products as well as the brand. And with the response we’ve seen so far, it is safe to say that Vu Televisions has hit the mark on both counts. Also, the fact that more than 80% of the customers who purchased Vu TVs were returning customers or recommended to do so by a friend, shows how a good product speaks for itself.”
The festive season product range includes; the incredibly successful range – Vu Premium TV (in 65”, 55” and 43”) that now has a set of upgradable features, as well as the Vu Cinema TV Action Series (in 65”, 55” and 50”) in an all-new avatar. The crown jewel of the Vu portfolio, The Vu Masterpiece QLED TV (85”), will also be a part of the festive range and will feature its signature Armani Gold color finish along with an in-built home theatre.
New features include:
- The world’s first TV that is entirely powered by artificial intelligence; AI Picture Booster technology enables the best picture output
- An immersive surround sound experience, with special Dolby certified box speakers
- Intelligent pixel technology in Cricket Mode that enhances each pixel, particularly while watching a match, putting the viewer ahead of the umpire.
- And finally, Matte glass finish, anti-glare display that guarantees the best visual experience while protecting the viewers’ eyes