Voters say tackling cost of living will decide who they back in General Election

In an exclusive Sunday Mirror poll six in ten say that tackling rising prices will be the deciding factor in how they vote at the General Election expected as early as next year

Voters want to see Universal Credit uprated and the new National Insurance hike scrapped to combat the soaring cost of living.

And in an exclusive Sunday Mirror poll six in ten say that tackling rising prices will be the deciding factor in how they vote at the General Election expected as early as next year.

Nine in ten of those questioned said they are concerned about how they would afford heating bills and food while seven in ten said the same about rents and mortgages.

Chancellor Rishi Sunak now has just 17 months to put more money back in people’s pockets if Britain is to go to the polls in October, 2023.

Yesterday former Work and Pensions Secretary Iain Duncan Smith backed our poll findings which showed 57% want Universal Credit increased with prices.

His Centre for Social Justice think tank estimates that would put an extra £739 into the kitties of four million poorer households.

Mr Duncan Smith added: “The Chancellor should bring UC into line with inflation to ensure it covers the true cost of living.

“With UC only uprated by 3.1% in April, those who rely on welfare for their income will experience a 7% cut.”

Former welfare secretary Iain Duncan Smith



According to pollsters Redfield and Wilton Strategies only 21% put fixing the NHS as a higher priority to the cost of living and only two in 100 reckon reducing crime is more important.

The survey reveals that 54% want to see the 1.25% NI increase for employees abandoned. That would save a £30,000 a year earner £214.

Nearly six in ten would welcome a windfall tax on oil company profits with the proceeds going to help with domestic energy costs, one in four voters want to see green levies suspended and 36% would like the moratorium on fracking for shale gas lifted if that lowered bills.

The cost of living is also having an impact on holiday plans with 45% saying they do not intend to travel anywhere this year – either home or abroad.

Would you support an increase in UC in line with inflation?

  • Yes 57%
  • No 14%
  • Undecided 29%

Would you support scrapping the National Insurance hike?

  • Yes 54%
  • No 29%
  • Don’t know 17%

Are you concerned about affording heating bills?

This Summer will be the first chance of an overseas holiday for many since the pandemic began two years ago yet fewer than one in four say they will be going abroad. And 22% are opting for a staycation in Britain. Only 9% of those questioned reckoned they would holiday both at home and abroad.

Although both Boris Johnson and Keir Starmer could be toppled for breaching lockdown rules voters show little interest in who should succeed them.

In the Tory contest Rishi Sunak is still ahead on 18%, nine points in front of Foreign Secretary Liz Truss and ten ahead of former Health Secretary Jeremy Hunt.

More than half of voters say they do not know what to think about a Labour leadership race and astonishingly those who expressed an opinion opted for former Labour leader Ed Miliband on 11%

Shadow Home Secretary Yvette Cooper got 10% of the vote while contenders Rachel Reeves, Lisa Nandy and Wes Streeting were left trailing on single figures.

  • Redfield and Wilton Strategies interviewed 1,500 adults online on 18th May.

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