Vivo beats Samsung, grabs second spot in Indian smartphone market – MENAFN.COM


(MENAFN – NewsBytes) Vivo has surpassed Samsung to become the second-biggest smartphone company in India in the last quarter of 2019, according to market research firm Counterpoint.

The Chinese smartphone maker captured a 21% market share to grab the second spot for the first time in India’s smartphone market.

Notably, Xiaomi maintained its top spot in the country with an impressive 27% market share.

Growth Vivo grew a stunning 134% YoY in Q4 2019

According to Counterpoint, Vivo grew 76% YoY in 2019 and 134% YoY in Q4 2019, because of the good performance of its budget-friendly smartphones. In Q4 2019, Samsung’s shipments remained almost flat as it slid to the third position with a 19% market hold.

Finally, with 12% and 8% percent market share, OPPO and Realme took the fourth and fifth spots, respectively.

Data Apple became one of the fastest-growing brands in Q4 2019

Separately, Apple became one of the fastest-growing brands in India in Q4 2019, capturing a 2% market share with a YoY growth of 41%. The company’s growth was propelled by the strong demand for the iPhone Xr and iPhone 11.

Big winners Realme recorded a phenomenal yearly growth of 255%

In 2019, Realme managed to command a 10% market share (3% share in 2018) to record a phenomenal YoY growth of 255%. In this period, Vivo grew by 76% while OPPO grew by 28%.

As per Counterpoint, Realme’s growth was driven “by an aggressive go-to-market strategy that involved launching several industry-first features with a strong design language.”

Data In 2019, India surpassed US to become second-largest smartphone market

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Meanwhile, the Indian smartphone market grew 7% YoY in 2019, surpassing the US for the first time to become the second-largest smartphone market globally. The total shipments rose to 158 million, thanks to the expansion of Chinese brands in the country.

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