Viacom18 taps Radio Mirchi COO Mahesh Shetty as sales head

Mumbai: Viacom18 has roped in Entertainment Network India (holding company of Radio Mirchi) COO Mahesh Shetty as head of network sales. Shetty, will join the company in April and report to Sudhanshu Vats, Group CEO & MD, Viacom18.

Shetty comes with over two decades of experience in marketing, sales and general management across media and FMCG sectors.

“Amidst market shifts, we continue to make strides across platforms and geographies as we build brand solutions powered by analytics and insights. The way ahead is to work more closely with our partners and identify customised whitespaces with an eye on delivering consumer centric ad solutions across platforms. Mahesh’s multi-industry experience will be an asset to Viacom18 as we accelerate our journey to integrate and dial up revenue,” Vats said.

Shetty spent 12 years at Radio Mirchi and was involved in expansion of the leading radio network to 66 stations, expanding footprint in international markets, and starting and scaling up multiple revenue streams.

He started his career with PepsiCo to lead the beverage major’s marketing outreach in Maharashtra and Gujarat and left as general manager, National Sales – Organised Trade.


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