Trump’s TikTok dance: the politicisation of American business


Donald Trump was on a flight back from Florida in late July when he announced the US faced a new threat that needed to be banned: TikTok, the Chinese-owned video app which has become hugely popular among younger Americans.

Delivered to reporters on Air Force One, the president’s decision came as a complete surprise to the lawyers and White House aides who had been working to finalise a deal that would place TikTok’s US business in the hands of Microsoft, the Seattle-based tech giant. “We are not an M&A country,” Mr Trump said, using a term for mergers and acquisitions.

The presidential intervention set off a frenetic two months of wrangling, intrigue and lobbying that has marked the most politicised takeover battle in recent American history — and one that has still not been concluded.

Oracle, the technology group chaired by Larry Ellison, one of the very few senior figures in Silicon Valley to publicly support Mr Trump, has emerged this week as TikTok’s preferred partner in the US. However, by Friday a deal to acquire a minority stake was still awaiting approval from a reluctant White House.

The Trump administration has also raised the stakes by announcing on Friday morning that it would ban TikTok from Apple and Google app stores, a move that could erode the user experience of the app until a deal is signed.

The controversy over TikTok has crystallised the growing technological rivalry between the US and China — a conflict some describe as a new cold war — where the ability to collect large volumes of individual data is one of the key battlegrounds. It also has the potential to be a factor in the upcoming presidential election.

Donald Trump speaks to reporters on Air Force One. The president's announcement on an earlier flight that TikTok needed to be banned came as a complete surprise to his aides
Donald Trump speaks to reporters on Air Force One. The president’s announcement on an earlier flight that TikTok needed to be banned came as a complete surprise to his aides © Mandle Ngan/AFP via Getty Images

After a process in which potential risks to national security have become mingled together with personal political interests, analysts say the battle over TikTok is another example of the Trump administration setting an unstable playing field for companies wishing to do business in the US.

“We may even be going beyond what emerging markets do” to protect economic interests, says Saikat Chaudhuri, executive director of Wharton School’s Mack Institute for Innovation Management. “It’s really extreme and unacceptable for the leading democracy and what’s supposed to be a tech leader and an example for how free markets can work.”

One person close to the negotiations characterised the sale of TikTok as “driven by politics and greed”.

Oracle chairman Larry Ellison held a fundraiser for Donald Trump at his home this year
Oracle chairman Larry Ellison held a fundraiser for Donald Trump at his home this year © David Paul Morris/Bloomberg

Viral appeal

ByteDance has found itself in the crosshairs of the White House because it had accomplished something no other Chinese company has ever managed: building a popular consumer app that reached deep into American households.

As of early September, TikTok had more than 53m average weekly users posting and viewing short videos on the app, according to the mobile data provider App Annie, dwarfing its closest US competitors. The app is particularly popular among teenagers and so-called “creators”, who post videos dispensing everything from viral dance routines to life advice.

Investors have valued ByteDance as high as $140bn in secondary market trades, partly reflecting the future potential of its global business.

READ  US economy adds 128,000 jobs in October despite lengthy GM strike

However, by the time of Mr Trump’s intervention in July, TikTok’s parent company ByteDance had already spent the best part of a year trying to keep its business in the US alive. It hired a former Disney executive, Kevin Mayer, to lead TikTok’s global operations from the US, aided by a small army of lobbyists. As the possibility of a ban grew more likely, the discussions morphed into a plan to sell TikTok’s US operations to Microsoft.

“Yiming always knew that having an ally in the US was necessary,” said one person close to the negotiations, referring to ByteDance chief executive Zhang Yiming.

The US national security community had been keeping close tabs on TikTok since at least early 2019, according to one official, believing that the data it collects could be used for espionage. Mr Trump warned last month that China could use the app to “build dossiers of personal information for blackmail and conduct corporate espionage”.

The Committee on Foreign Investment in the US, an inter-agency body that assesses the national security implications of foreign deals with US companies, has also gained stature during the Trump presidency. “They’re taking the position that they do care whether we remain the pre-eminent economic power on the world stage,” says Antonia Tzinova, a partner at the law firm Holland & Knight who advises on Cfius issues.

Simmering national security concerns about TikTok burst into the open in October last year after US senator Marco Rubio called for Cfius to review the app, alleging it censored content that could anger Beijing. The committee opened an investigation into ByteDance’s 2017 acquisition of the short video app Musical.ly, which paved the way for TikTok’s global growth.

The Trump administration has raised the stakes by announcing that it will ban TikTok from Apple and Google app stores
The Trump administration has raised the stakes by announcing that it will ban TikTok from Apple and Google app stores © Brent Lewin/Bloomberg

In early discussions with Cfius, ByteDance thought it would be able to successfully negotiate a resolution. One proposal that gained traction would have created a technical partnership with Microsoft, which would be tasked with securing the data of TikTok’s US users.

The first signs of a breakdown in the talks came in June, after activist teens on TikTok appeared to derail a Trump rally in Tulsa, Oklahoma, according to people involved in the process. Weeks later, secretary of state Mike Pompeo said on Fox News that the administration was looking at banning TikTok. TikTok had already been banned in India, following a border stand-off with China.

Soon after, ByteDance’s investors including General Atlantic and Sequoia Capital began holding discussions with Trump officials, hoping to persuade them to accept changes to ByteDance’s voting and organisational structure. But those proposals failed to satisfy the White House, which wanted broader changes to TikTok’s shareholder structure, according to two people with knowledge of the discussions.

Thereafter, ByteDance began discussing a sale of TikTok’s American operations to Microsoft, a plan that gained the support of the Treasury. On the Friday in July that Mr Trump announced he would ban TikTok, Microsoft was optimistic it was close to achieving the Treasury’s approval to purchase TikTok’s operations in the country, according to people involved in the discussions.

READ  Pound down vs dollar after PM calls for election; S&P 500 gains

Mr Trump’s late-night announcement on Air Force One reset the discussions, sending his advisers into disarray. The president also called for the Treasury to receive a payment for arranging the deal, an unprecedented manoeuvre that alarmed legal experts inside and outside of the administration.

Microsoft chief executive Satya Nadella reassured Mr Trump about the plans, and the company released a statement saying it would continue discussions to purchase TikTok’s US operations, while also providing “proper economic benefits” to the country.

But Mr Trump had already adopted a hawkish stance towards TikTok, following the lead of Mr Pompeo and White House adviser Peter Navarro, who were in favour of banning the app, according to people briefed on the discussions. In an executive order, Mr Trump set a September 20 deadline for TikTok to be sold to a US company or be banned in the country.

A Trump supporter at a campaign rally in Tulsa, Oklahoma, in June. The first signs of a breakdown in the Microsoft-TikTok talks came after the rally, at which activist teens on TikTok appeared to derail the event
A Trump supporter at a campaign rally in Tulsa, Oklahoma, in June. The first signs of a breakdown in the Microsoft-TikTok talks came after the rally, at which activist teens on TikTok appeared to derail the event © Win McNamee/Getty

Crown jewel algorithms

When Oracle announced on Monday that it had won the deal for TikTok, national security analysts quickly began to question what the companies billed as a “technical partnership”.

For some people close to the discussions, it appeared that ByteDance’s proposal mirrored a previous technical arrangement that had been rejected during discussions with Microsoft. Since then China has inserted itself into the negotiations — making approval of a deal even more complicated. Beijing announced new export controls in late August for the kinds of artificial intelligence algorithms employed by TikTok. As a result, ByteDance concluded that any deal would need to keep the company’s lucrative algorithms housed in China and to avoid the sale of a majority stake, according to one person close to the company.

ByteDance investors had encouraged Oracle to get involved in the talks over TikTok in the hope of creating a competitive dynamic, according to people familiar with their thinking. ByteDance executives had also started to view Microsoft as inflexible and overeager to purchase TikTok’s assets, including those outside of the US, according to people briefed on their thinking. One person close to Microsoft said it was uncompromising on privacy and security issues.

Oracle also benefited from close ties to the Trump administration that dated back to the president’s election victory. Safra Catz, Oracle’s chief executive, served on Mr Trump’s transition team in 2016, and Mr Ellison held a fundraiser for Mr Trump at his home this year.

ByteDance hired former Disney executive Kevin Mayer to lead TikTok’s global operations from the US to keep its business alive in the country
ByteDance hired former Disney executive Kevin Mayer to lead TikTok’s global operations from the US to keep its business alive in the country © Jesse Grant/Getty/Disney

On Saturday September 12, Mr Ellison spoke to Mr Trump to reassure him that Oracle’s proposal was in the best interests of US national security, say two people briefed about the call. Days later Ms Catz, who has expressed support for Israeli industry, was seen at the White House, where the US president was completing negotiations on a peace agreement between Israel, the United Arab Emirates and Bahrain.

READ  Labour Party pledges to regulate pharmaceutical market

ByteDance’s advisers have argued their proposal mirrors provisions put in place during the 2018 sale of the insurer Genworth to China’s Oceanside, which Cfius approved. But analysts say that precedent may have little application now.

“The geopolitical realities have shifted significantly since then — as has the national security zeitgeist — around the prudence of engaging with Chinese firms in areas of potential data sensitivity,” says Adam Lysenko, associate director at Rhodium Group, a New York-based advisory firm.

“The Trump Administration’s efforts to address the danger posed by TikTok are necessary and a distinct improvement over the status quo, but only if they result in a clean break from Chinese control,” Mr Rubio told the Financial Times.

By Friday morning, Mr Trump was still on the fence about whether to approve or block the deal, say people with direct knowledge of the matter. One person involved in the talks with the White House said the president was seeking ways to salvage the deal by diluting the ownership stake of ByteDance, a move that would avoid banning the app completely. ByteDance, meanwhile, is aiming to list TikTok on a US exchange in about a year if its deal with Oracle is approved.

Microsoft chief executive Satya Nadella tried to reassure Donald Trump about his company’s plans for TikTok
Microsoft chief executive Satya Nadella tried to reassure Donald Trump about his company’s plans for TikTok © Manjunath Kiran/AFP via Getty

However, the White House is also concerned about the political fallout from the TikTok battle. Mr Trump is worried that by banning the app, he risks galvanising younger Democrat voters to mobilise against him in the November election, says one person who was discussing the terms with the White House.

On the flipside, Mr Trump is also worried that approving a deal where ByteDance retains a majority stake in TikTok could make him look weak on China, the person added.

For Chinese companies, though, TikTok’s saga has already set a concerning precedent. “It will weigh especially on technology firms trying to scale in the US,” says Mr Lysenko. “If Alibaba or Tencent ever had ambitions to grow Alipay or WeChat Pay here, this should completely dash those expectations.”

TikTok vs Trump

NOVEMBER 2017

ByteDance pays about $1bn to acquire Musical.ly, a Chinese music video app with a large following in the US.

NOVEMBER 2019

Cfius begins an investigation into the Musical.ly acquisition following prodding from US senator Marco Rubio.

JULY 2020

President Donald Trump threatens to ban TikTok from the country after it emerges that Microsoft is in talks to purchase the app’s US operations.

AUGUST 2020

Mr Trump issues the first of two executive orders targeting TikTok, setting a Sept 20 deadline for the app to be sold or banned.

The FT reports that Oracle has entered the race to purchase TikTok’s US operations.

Kevin Mayer, TikTok’s recently hired chief executive, resigns due to political concerns, according to the FT.

China imposes new export control rules affecting artificial intelligence algorithms, scrambling hopes of a near-term agreement.

September 2020

Oracle confirms it has been chosen as the “trusted technology partner” for TikTok in the US, beating Microsoft to a deal.



READ SOURCE

LEAVE A REPLY

Please enter your comment!
Please enter your name here