Toyota discontinues Yaris in India


Toyota on Monday officially discontinued the Yaris sedan in India following years of low sales in a declining market dominated by the likes of Honda City and Hyundai Verna.

While the official announcement came on Monday, it has been an open secret in the industry that Toyota was pulling the plug on its mid-size sedan. Toyota

Motor, the Indian arm of the Japanese carmaker, hasn’t produced a single unit of the Yaris since April this year, when it made just 237 cars.

“Toyota Kirloskar Motor announces the discontinuation of Yaris in India with effect from 27th Sep 2021. This move is a part of Toyota’s product strategy to continue to cater to the ever-evolving needs of the customer through enhanced technologies and product offerings,” the company said in a statement.

The company said that it will supply spares to Yaris customers for the next 10 years.

The Yaris was launched in a highly competitive market segment of mid-size sedans. Almost every mass-market carmaker in India had a product in this space, right from market leader

with Ciaz to Nissan with Sunny. Sales in the segment have been dominated by the City, Verna and Ciaz.

Over the years, the segment itself has declined in popularity and lost customers to the sports utility vehicle (SUV) segment. This has led to waning interest of automakers to invest in developing products for this segment. Interestingly, Volkswagen and Skoda are soon to launch a new car each in this segment as part of their India 2.0 strategy.

Yaris is the third product line to be discontinued by Toyota in the past two years. The company had also discontinued the Corolla Altis and Etios line of cars in April last year when the BS-VI emission norms kicked in. The company did not upgrade these cars to the new emission norms as the sales numbers did not justify the high investments.

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With this, the portfolio of Toyota in India increasingly relies on cross-badged products sourced from Maruti Suzuki. The company presently sells the Glanza and Urban Cruiser which are based on the latter’s Baleno and

Brezza.



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