Tourism ministry organises tourism promotion event for Kashmir

The ministry of tourism said on Saturday it is organizing a ‘mega’ tourism promotion event in Srinagar called ‘Tapping the Potential of Kashmir: Another Day in Paradise’ from April 11-13.

Lt. Governor of the Union Territory of Jammu & Kashmir, Manoj Sinha and tourism and culture minister Prahlad Singh Patel will address the delegates at the inauguration of the event. The other partners for the event are Tourism Department of Jammu Kashmir, Federation of Indian Chamber of Commerce & Industries (FICCI) and the Indian Golf Tourism Association (IGTA)

The tourism ministry said the objective of the event is to showcase the tourism products of the union territory and promote Jammu & Kashmir as the destination for leisure and adventure travel, weddings , films and MICE tourism. Tourism secretary Arvind Singh and other senior officers of the ministry will also attend this event.

Discussion sessions, technical tours and , exhibitions will form a part of the event including a technical visit to the Tulip Gardens for the delegates and a B2B session wherein tour operators from other parts of India are expected to participate and interact with their counterparts in Jammu & Kashmir. There will be presentations on the tourism potential of Jammu & Kashmir, and an address by government dignitaries including the tourism secretary and Sarmad Hafeez, tourism secretary for Jammu & Kashmir.

The ministry said plenary sessions on April 12 will include panel discussions on subjects such as ‘Taking Kashmir to the next level as preferred tourist destination’, ‘Making Kashmir more eventful’, Showcasing the Diverse Tourism Products of Kashmir’and ‘Wazwan, Zaffran, and Shikara the story Continues…’ and a ‘Chai Pe Charcha’ session with master chef Pankaj Bhadouria. The tourism department of Jammu & Kashmir will also organise a laser show at the Dal Lake followed by a cultural programme. The ministry said a golf tournament is also being organized at the Royal Springs Golf Course, Srinagar for invitees including diplomats from Kenya, Vietnam and Georgia and other golfers from the country.

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