Today consumer behavior is radically different. The growth of the internet has transformed the way we shop. In the past, conventional marketing strategies utilized print and broadcast media to generate a buzz around a product or service.
Now we see websites as the secret weapon in any business marketing arsenal. From effective lead generation to client acquisition and sales strategies, it is impossible to achieve anything without considering the quality of your web design.
When website visitors open your landing page, they automatically judge the quality of your brand. With their opinion fixed within milliseconds, getting the right web design for your business website is critical.
If your web design doesn’t impress immediately, high competition on the net means buyers will be off to try a competitor website within seconds- it’s that quick.
A well-designed business website will establish an immediate connection with the target market to keep them on the website for minutes instead of seconds.
With the right web design elements on display and top quality navigation to lead visitors through the pages of your site, you can create an impressive experience that guarantees your website visitors come back for more.
How do you do it?
What you need to know to move your business to the next level is what that means in practical terms.
Let me go against the grain and share with you, my top web design hacks for high converting web design. Tried and tested strategies, I’ve honed over many years as a web designer – those secret little twists and turns that keep website visitors coming back for more.
Let’s take a look:
Top Web Design Hacks From A Web Design Guru
1. Crystal Clear Purpose
The purpose of your website should inform the design philosophy of your site. Before commissioning your website, spend some time thinking about what you want it to achieve once it is live online.
So many people get caught up in colours, fonts and visuals without giving any real thought to the thing that matters most, the purpose your website will serve.
Take Google, a masterful example of great web design. Its most important function? To serve up an infinite choice of options for any and every search query you can think of.
When presented with Google’s landing page, all we see is a beautiful, minimalist design consisting of a lone search bar surrounded by an ocean of white space. Simple, straightforward and remarkably easy to use.
With all other functions pushed to the periphery, it is immediately clear what you should do. In fact, there is no other option – a perfect example of effective web design.
Think about what you want your site to do. What is the primary purpose you want your website to serve and the first impression you want potential customers to have when they arrive on your site?
2. Succinct Content
This hack may sound simple, but its impact is huge.
Not only do contemporary consumers shop differently, they also read differently too. Maxed out from the sheer volume of texts and content we read on a daily basis, today’s consumers dip in and out of texts, instead of reading them end to end as we did in the past.
For your web design, this can be the difference that enables you to gain a competitive advantage.
Instead of web pages filled with lengthy content, keep your texts succinct, concise and super easy to read. Convey the merits of your product or service in a few, powerful, clear points and you can retain your user’s attention where others fail because their content is too long and superfluous.
Use headlines, subheadings, bullets and highlights to keep content easy to scan and skim. Most readers want to browse content quickly to get a gist of the coverage and find the answers they need, rather than consuming the entire text from beginning to end.
By including content that is easy to read, you’ll have a modern, UX website that delivers an enjoyable user experience.
3. Personalised Visuals
Let’s return to the dreaded bounce factor. A high bounce factor is the last thing you need so how do you best utilise those seconds you have, to make an impression and captivate your website visitors so they don’t leave?
One answer. Compelling visuals.
So many web designs are bland. Today’s users are experienced website visitors. We spend so much time online, we’ve grown immune to predictable web design. Bland designs fall short and leave no impression.
To capture your website visitor’s attention you need something different.
We constantly process sensory information on an extraordinary level so we are wired to sort visual cues quickly into those that warrant our attention and those that don’t.
Optimise your web design with stunning, personalised and unique visuals that stand out from your competitors and you’ll immediately command the attention of your user’s natural sorting processes.
Incorporate these 3 tried and tested insider hacks to create captivating, UX web design that converts. With the web design elements you need to turn website visitors into paying customers, you’ll have the perfect foundation to take your online business to the next level.