TikTok’s Owner Is Gaining Confidence Beijing Will Okay U.S. Deal

© Bloomberg. The download page for ByteDance Ltd.’s TikTok app is arranged for a photograph on a smartphone in Sydney, New South Wales, Australia, on Monday, Sept. 14, 2020. Oracle Corp. is the winning bidder for a deal with TikTok’s U.S. operations, people familiar with the talks said, after main rival Microsoft Corp. announced its offer for the video app was rejected. Photographer: Brent Lewin/Bloomberg


(Bloomberg) — TikTok-owner ByteDance Ltd. is getting more confident its envisioned alliance with Oracle Corp (NYSE:). will pass muster with China’s regulators, a critical step in the political clash over the popular video app, people familiar with the matter said.

While Beijing has asserted its right to block the sale of critical technologies, it is likely to greenlight the deal as long as it doesn’t involve the transfer of the artificial intelligence algorithms that drive TikTok’s service, they said, asking not to be identified discussing a private deal. That’s true even if ByteDance were to cede majority control over TikTok, they said.

ByteDance had reached a deal with Oracle and later made revisions put forward by the Treasury Department aimed at addressing U.S. national security concerns, Bloomberg reported Thursday. The proposal calls for ByteDance to own most of TikTok, with Oracle, Walmart (NYSE:) Inc. and venture capital investors holding a minority. But President Donald Trump, who’s threatened to ban the app on national security grounds, has final say on the transaction and has said he doesn’t want the Chinese parent to retain majority control.

It’s unclear if ByteDance founder Zhang Yiming will relinquish that much ownership over the app he’s built into a challenger to Google (NASDAQ:) and Facebook Inc (NASDAQ:). But the Chinese government’s stance gives him that option, so long as he maintains a tight grip over the service’s technology.

Read more: ByteDance Plan for U.S. TikTok Company Envisions IPO in a Year

Under the existing proposal, Oracle has power to review the software or source code underlying the TikTok service, but ByteDance maintains ownership. That technological division could remain even if American investors end up with control of TikTok’s equity. Oracle and ByteDance have accepted Treasury’s conditions — that a newly formed TikTok would have a board of directors entirely consisting of American citizens and a national security committee that reports to Cifus, people familiar with the talks have said.

ByteDance executives have also spoken to Instagram co-founder Kevin Systrom about a possible role in the new organization, according to another person familiar with the discussions. It’s not clear if the discussions are advanced, the person said.

ByteDance representatives declined to comment. In its latest statement to Chinese media, ByteDance said a final deal needs approval from Chinese and U.S. regulators.

TikTok has emerged as a top target in Trump’s effort to crack down on China ahead of the Nov. 3 election. The president is trailing his Democratic opponent Joe Biden in the polls and seeking to use a tough stance with Beijing as a selling point to voters. That’s despite the fact that American investors collectively hold roughly 40% of ByteDance’s equity, with the rest owned by Zhang, his employees and a clutch of non-U.S. investors such as SoftBank Group Corp., a person familiar with the structure has said.

On the flip side, there are signs Beijing is backing one of its biggest internet companies, firing off a litany of comments condemning U.S. “coercion” and “bullying.” ByteDance also recently acquired a company with a coveted national digital payment license — a competitive arena that Beijing rigidly controls.

“ByteDance has been trying to get this license for a long time,” said Mason Xu, founding partner of Heyi Capital. “The fact that it happened only recently, I would say — at least from an external perspective — it is a kind of endorsement from the Chinese government.”

Despite the revised terms of the Oracle deal, Trump administration officials remain wary about the proposed new ownership structure and how much influence that would give China over the company. If Trump balks, ByteDance and Oracle may have to tweak the deal.

In their opening proposal to the Trump administration, ByteDance and Oracle outlined a plan to create a standalone company for TikTok. Oracle and other American investors — including Sequoia Capital, General Atlantic and Coatue Management — would get minority stakes in the new business. The newly formed U.S. company will then hire 25,000 American workers in a wide range of jobs from content moderation and engineering to product and marketing.

But importantly, ByteDance will not sell or transfer its proprietary technologies to Oracle. The newly created company isn’t going to recreate the powerful algorithms that ByteDance has built and trained with the help of data collected over many years, one of the people said.

Instead, the U.S. software giant will be able to check all source code to make sure there’re no back doors that may let ByteDance gather data on the video-sharing app’s users, according to people familiar with the matter. The world’s second-largest software maker can continue to review the code as updates come in, to make sure ByteDance doesn’t create new points of access to the data, the people said. ByteDance itself will still have visibility into the algorithms, but Oracle will be able to monitor the data flows and review and approve all updates to the code.

©2020 Bloomberg L.P.


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