This candle startup has a beautiful gifting and unboxing experience, making them foolproof as holiday gifts – – Business Insider India


HolidayGroupCollectionOtherland

I know what you’re thinking.

Does the world really need another fancy candle brand? Isn’t that market saturated enough?

Well, yes, but hear us out – because we wouldn’t be writing this article if we didn’t think this particular company was doing something special.

Otherland, a relatively new startup, is making some of the most beautifully packaged and scented candles we’ve seen in a long time, and at a super affordable price point ($36 each) when compared to some of the luxury brands like Diptyque and Byredo. The soy and coconut wax base burns for 55 hours (a definite selling point if you ask me), and the candles can be bought in custom three packs ($89) or individually.

For a limited time, Otherland is holding a 20%-off sale for Black Friday, the startup’s first-ever sale of the year. From Thursday, November 28 through Cyber Monday, December 2 at 6 a.m. EST, you can use the code “FIREDUP” at checkout to receive a discount on Otherland’s entire selection.

Once the art buyer for Ralph Lauren’s stores and restaurants, Otherland founder Abigail Cook Stone has always known the importance that visuals play in our lives. Stone created this line of colorful candles with that in mind, understanding that even the smallest things, when well-crafted and beautiful, can bring so much delight and energy into our space.

In addition to their base offerings, Otherland cycles through its seasonal collections – and they never disappoint. Two summers ago, she designed a collection based on her childhood memories of summertime, taking inspiration from beachy Nantucket weekends and her time as a ball girl for the US Open. Its holiday collection is just as delightful. Think rich, smoky, sweet scents – the kind you may smell in a Narnian Christmas-tree forest.

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When you open an Otherland candle, you’re met with something so meticulously designed you’d think a jeweler was presenting you with a rare gem. Bright pops of color, be it from the summer collection’s all-over color theme or the base collection’s logo design, immediately grip you. And just as stunning as the packaging are the delicious fragrance combinations that are designed to transport you to “other lands.”

The presentation experience, which, when you shop from the “gift” page includes the option of custom gold foil messaging on a set of matches, is what really sets these candles apart. There is such joy in the process of unwrapping, opening, smelling, and lighting them that we’ve already started gifting them to friends and family despite having just learned about them this week.

Check out all the scents Otherland has to offer below, including the holiday collection.

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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.



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