How international brands can prosper in China is the subject of Campaign’s next Breakfast Briefing event in association with The Trade Desk.
Claire Beale, global editor-in-chief of Campaign, will chair “When East meets West: the China opportunity for brands”, which takes place at the Regent Street Cinema in London on 7 May.
The event will tackle key themes including digital marketing trends, changing consumer habits and the outlook for ecommerce in China – one of the world’s fastest-growing and most important advertising markets.
Speakers include Anna Forbes, UK general manager of The Trade Desk; Fred Hu, director of sales, marketing and operations, at Tencent Interactive Entertainment Group; and Zia Zareem-Slade, customer experience director of Fortnum & Mason.
Other speakers with Chinese expertise include Alvin Foo, managing director of Reprise Digital (part of IPG Mediabrands), and Milo Chao, chief strategy officer, Asia-Pacific, at GTB, WPP’s specialist agency for Ford.
Campaign is hosting this Breakfast Briefing in association with The Trade Desk, a demand-side platform that offers agencies, aggregators and advertisers technology to manage display, social, mobile and video advertising campaigns.
It is the latest in a series of Campaign breakfast events on subjects including in-housing and brand versus performance in both London and New York.