The Membership Puzzle Project Launches a Guide to Building a Sustainable Business Model for Your Newsroom – Editor And Publisher Magazine


Jacob Granger | Journalism.co.uk

News organisations have a new resource to help them launch and refine their membership models based on success stories from around the world.

The Membership Puzzle Project (MPP) was created three years ago to research best practices around memberships as a sustainable alternative to ad-funded business models. It has now released its findings in the Membership Guide, funded by the Google News Initiative, and co-published with the Lenfest Institute for Journalism.

Click here to read more. 





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