Tech-savvy RedDoorz boosts business for partner hotels | BMPlus – Business Mirror


Partner hotel owners hailed hotel management and booking platform
RedDoorz for helping them boost market presence and increase occupancy through
award-winning technology. The leading tech-driven firm uses its own technology
to help property owners manage their hotels and maximize their profits.

Dianne Landicho Goldsberg, property owner of RedDoorz near Arca South, Taguig, said that since partnering with the No. 1 affordable hotel chain, her property has enjoyed an average occupancy rate of 90 to 100 percent daily, getting 5-star ratings all the time.

“RedDoorz takes care of advertising and marketing my property and
bringing in guests through their booking system. Their unique technology is a
real boon and makes it easy for us to monitor and check our occupancy rate in
real-time. If we were to buy the technology, it would be too expensive, but
RedDoorz provides its partners with that technology for free,” Goldsberg added.

One of the first property owners to partner with the start-up company in
2018, RedDoorz’s first year in the Philippines, Ms. Goldberg said she started
her business as an apartment, then converted it into a hotel. “I own an
apartment with 32 rooms, which is now with RedDoorz. Compared to before, I can
say that we tripled our income because of RedDoorz’s system-generated pricing.
Basically, when the demand is high, their system adjusts the price. We also get
bonuses if we are performing well – to add, we’re already building two more
properties that we plan to expand with RedDoorz.”

For Goldsberg, the decision to partner with RedDoorz was a risk she took
and now she is reaping all the rewards. “RedDoorz is really a big blessing for
us. We started as an apartment so I had no idea how to run a hotel, but
RedDoorz has been my training ground in the hotel industry. Really, we came
from nothing to something,” she said. She is planning to add more properties
with the company.

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Kavi Saglani, regional head for brand and communication of the
Singapore-based firm, explained the award-winning in-house technologies that
drives RedDoorz’s business today. “We have many technology platforms and have
developed a number of technology solutions. There is RedFox, which received a
major award two years ago, that uses information like seasonal factor, demands
and various other key data points to identify the right pricing for the hotel.
It uses ML and various algorithms based on occupancy, weather, date, time and
seasonal moments to identify a base price for the property. We also have Red
Eagle that helps us identify and find supplies and properties. Red Partners is
a real-time tracking system for hotel owners that allows them to easily monitor
their property’s occupancy, room rates that can adjust on demands, and internal
customer service.”

Currently, RedDoorz is the leading player in the tech-enabled hotel
chain industry with more than 200 properties in more than 20 cities nationwide.

Aside from the standardized hotel experience and its ultra affordable
rates, RedDoorz offers all its customers free wifi, satellite television, mineral
water, spotless linens, clean washrooms, hot and cold shower and toiletries in
all its partner hotels. Payments can be made using credit cards and DragonPay
or through the pay-at-hotel option. RedDoorz partner properties are located in
Baguio, Pampanga, Metro Manila, Tagaytay, Palawan, Cebu, Bohol, Iloilo,
Bacolod, Boracay, Dumaguete, Davao, General Santos, Cagayan de Oro and soon,
other tourism hotspots in Luzon, Visayas and Mindanao.



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