The internet certainly isn’t new, but for a fledging business, maintaining an effective online presence is more important than ever before. In this tech.mn original series, writer Laura Beier spoke with industry professionals who are tasked with creating beautiful and functional websites and the founders who use them to help their businesses flourish.
Just as a website is built, we’ll be building this piece up section by section over the course of the week. Don’t miss out on the valuable advice and insight we’ve collected.
How to Make a Business Website Release Schedule:
- Tuesday, November 10 — Why is a Great Website Important?
- Thursday, November 11 — What Are the Main Components of a Great Website?
- Monday, November 16 — How Do You Build a Great Website?
- Wednesday, November 18 — Insight From Founders
Before someone goes to your store, calls for more information, or even thinks about buying your product, there’s a good chance they’ll visit your website.
A digital presence is not only important for the success of your business, but now that almost everything is virtual, it’s absolutely necessary.
From why a great website matters to what elements can make yours go from ok to amazing, we talked to local agencies and startups to answer all of your questions on how to make a business website.
Why is a Business Website Important?
Before answering how to make a business website, it’s important to understand why you should build a website for your business first. Tom Keekley, partner and chief customer officer at strategic agency Olive & Company, has one simple reason.
“You’ll wish you did,” Keekley said.
Working mostly with B2B companies, Keekley explained many companies focus on sales and development but forget marketing is an essential tool.
“Increasingly, you can’t ignore technology and the idea that the website for your business is always the first place that people go,” he said.
Keekley recommends setting aside a chunk of change for marketing up front so it doesn’t become a larger cost later. Comparing it to a family budget, he urges startups and smaller companies to, “keep it realistic but look at the future.”
The whole point of a website, he added, is to get people excited to use your product or service.
“If your site isn’t built on that philosophy, they might go elsewhere,” he said.
- Your website is a crucial piece of marketing
- Customers will most likely visit your website before interacting in any other way
- Allocate significant funds in your budget to allow for online marketing flexible as your business grows