WPP AUNZ agencies OPR, Neo and Hill + Knowlton Strategies have been appointed to design and execute an international growth marketing campaign for Australian tech company The Doc Yard.
The campaign will include a range of brand and customer activation strategies, targeting Sydney, Melbourne, London, Hong Kong and Singapore. The agencies’ responsibilities will cover branding, earned media relations, content and creative production, media investment management and campaign execution.
Work on the account begins immediately. Strategy will be led by OPR’s Dan Young and Neo’s Daniel Benton.
OPR CEO, Richard Brett, said the win “reflects OPR’s focus on full-funnel marketing strategies that lead with brand and creative and our ability to deliver integrated campaigns in partnership with other WPP AUNZ brands.
“Undertaking an integrated, multi-channel campaign utilising the broad and deep skillset across the WPP AUNZ group is a process that OPR is both highly experienced in, and excited about executing. We’re looking forward to working with this ambitious Australian tech company brand to really bring its services to life across a range of very diverse markets,” Brett said.
Neo general manager, Daniel Benton, added: “We’re excited to be given the opportunity to work with The Doc Yard and help realise the team’s vision of disrupting and radically improving the deal management space. Neo is a full funnel agency with a performance attitude that brings together brand and demand to drive outcomes at scale for clients.”
The Doc Yard is a cloud-based deal management platform, targeted at specialist deal makers and advisors.
CEO and founder of The Doc Yard, Stuart Clout, said: “We were impressed by the joint team’s comprehensive strategy and consultancy during the tender process, and the partnership with other specialist brands within WPP AUNZ. We’re excited to work with a partner that truly understands the need for creativity and innovation across platforms and can deliver in multiple markets.”