Startups Struggle to Make ‘Mobility as a Service’ Make Money – Bloomberg Law


Traveling around town used to be a lot simpler. In Europe and North America, commuters in 1950, 1980, or 2000 were limited to a fixed set of options that included driving a car, riding public transit, walking, biking, or hailing a taxi. The United States Census Bureau placed commuters into boxes based on the mode they used.

But then a wave of mobility innovation arrived, and new services entered the mix — car-sharing startups Zipcar and Turo, ride-hailing firms like Uber and Lyft, public bikeshare systems, and then a candy-colored rainbow of companies offering shared rides on electric scooters, bicycles and mopeds….



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