Given the range of business contacts and opportunities, ease of access and the kudos of locating in the capital, there’s no better place to start a business than London. Starting a business in such a prime location, however, can be daunting. Before going in headfirst, here are some essential steps for starting a business in the capital.
Location, Location, Location
Any spot’s good as long as you’re in London, right? Well, not really. Having a London postcode is great, but that alone isn’t enough to make sure your business is a success. Think about connectivity. There’s a huge network of public transport in London, whether it’s by bus or tube, so make sure you pick a location that’s easy to commute to. By doing so, you’re not only making it easier for you and your employees to arrive on time but also giving ease of access to consumers.
It might go without saying, but it’s also an idea to pick a location that looks the part. Don’t pick a spot that will leave your customers grimacing and your employee morale low. It doesn’t have to be Mayfair, but try to pick a spot that looks inviting.
As a new business, the way you manage your finances could be what determines whether you succeed or fail. Looking at the prices of some London offices is enough to make your head explode. If you’re a small business looking for a presence in London, a great option to consider is choosing a start-up space.
Start-up spaces typically allow for one to three desks in a professional setting that includes office furniture and an Internet connection. BE Offices makes it easy for you to choose a start-up space from a fantastic selection available.
Learn the Locale
London is a huge city constantly alive with events and opportunities to grow your business. Plan for the different events that are coming up, and think about how your business can cash in. Try to network and to expand your reach across the capital. London also has a long and detailed history – something that you should take advantage of, according to London Loves Business.
“Once you have identified a potential property for your business, you should investigate its history to learn more about it… you can incorporate the history of the property you choose into your marketing and branding”. Is your office a new build? Think about the history of the area it’s based in.
Don’t Forget the Basics
The capital is packed full of businesses with clear and distinct branding, so make sure your business is one of them. It can be easy to get carried away with location and purchasing the right equipment. Don’t forget basic business sense.
Your logo conveys a great deal about your business, says Forbes. Design a logo that will draw consumers to your brand and clearly conveys the message that you want your business to get across. You should also make sure you have a good business plan, with a clear set of goals for the future. If you forget the basic business acumen, you won’t last long, whatever your location.