Star Cement ropes in Akshay Kumar as its brand ambassador

Eastern India based has roped in one of the Bollywood Star Akshay Kumar as its Brand-Ambassador.

Sanjay Kumar Gupta, CEO, Star Cement said, “Star Cement is now entering into a different phase of growth and a new chapter of its brand journey with new commitments towards every stakeholder of our operations be it Consumers, Trade Partners, Employees and Shareholders. One of Nation’s Greatest Icons Akshay Kumar truly reflects our firm commitment, determination and preparedness for all the challenges that may come our way. We are truly proud & honoured to have Akshay Kumar on board as the Brand Ambassador & we believe that this association will turn out to be beneficial for the brand”.

In the company in a statement stated, expressing joy over association with Brand Star Cement, Akshay Kumar said, “I am delighted to be associated with Star Cement. I support their goal of being the fastest growing & most competitive cement brand in Eastern India. I quite liked the brand’s campaign line ‘Hain Tayyar Hum’ which is simple yet denotes a strong message…readiness to meet all challenges. We thoroughly enjoyed shooting the campaign. Playing a pilot was a lot of fun and it has turned out so well in the TVC. I look forward to a long and fulfilling association with the brand.”

The company recently inaugurated anew production facility at Mohitnagar in Jalpaiguri district of West Bengal. With this new production facility, the manufacturing capacity of Star Cement has shored up to 6.3 million tonnes per annum. The company also has a clinker capacity of 2.8 million tonnes and 51 MW of captive power.

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