Sky has taken the wraps off an all-new streaming service, dubbed Sky Showtime, that will unlock access to its exclusive scripted dramas, movies, documentaries, and more. The video on-demand platform, designed to rival the likes of Netflix and Amazon Prime Video, will include shows and movies found on Sky Q alongside content from NBCUniversal and ViacomCBS, which are behind popular channels like Nickelodeon, Paramount Pictures, Universal Pictures, and ShowTime (hence the name).
According to Sky, there will be more than 10,000 hours of entertainment available to stream on Sky Showtime at launch. Unfortunately, there’s no word on pricing for the streaming service quite yet, but we’d expect Sky Showtime to fall somewhere around the £10 a month mark we’ve seen from the likes of Netflix, Prime Video, Disney+ and others.
Both NBCUniversal and ViacomCBS own and operate their own distinct streaming services in the United States, dubbed Peacock and Paramount+, respectively. However, neither of these platforms have expanded internationally. Sky has already announced deals with both companies to bring exclusive shows and movies from these streaming services to Sky Q and NOW (formerly NOW TV) in the UK. The launch of Sky Showtime is the latest extension of that deal.
Sky Showtime has no plans to launch in the UK right now.
Sky already operates its NOW streaming platform, which is available on a dizzying number of games consoles, streaming set-top boxes, and smartphones, for contract-free access to its portfolio of sport fixtures, Hollywood blockbusters, original dramas, and exclusive shows from the United States. For those who want something a little more permanent, Sky Q offers the same suite of channels via satellite. And there are still plans to bring the complete Sky Q service over a broadband connection soon too.
Instead, Sky Showtime will be available in territories without access to the same options as UK viewers. Subject to regulatory approval, Sky Showtime ultimately hopes to be available to stream in Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden.
Dana Strong, Sky Group Chief Executive, said: “Our new streaming service, SkyShowtime, will combine the best of the US and Europe with iconic brands and world-class entertainment for millions of consumers in more than 20 new markets in Europe. On the heels of Peacock coming to Sky, this partnership provides an innovative approach to quickly scale internationally and monetize content across Europe. Drawing on the strength of the incredible programming from NBCUniversal, Sky, and ViacomCBS, and powered by Peacock’s platform technology, SkyShowtime will provide a truly compelling lineup for the whole family and strong brand recognition across these regions.”
Sky has confirmed that further details on Sky Showtime’s offering, including subscription price, will be announced at a later date.