Simplified raises $8.5 million in seed funding round led by Craft Ventures

Mumbai: Simplified, an AI-powered content creation and marketing platform, said it has raised $8.5 million in a seed funding round led by Craft Ventures with participation from Khosla Ventures and Wing Venture Capital.

The company will use the funds for product development, to develop machine learning models, enhance the artificial intelligence (AI) copywriting experience, and expand support into other languages, it said.

Investors such as Uncorrelated Ventures, 8-Bit Capital, Mads Johnsen (CPO, Calm), Manik Gupta (corporate vice president, Microsoft) Ankur Nagpal (founder of Teachable and Vibe Capital) also participated in the round.

Founded in 2020, Simplified lets brands and content creators set up multi-channel marketing campaigns. It uses AI and machine learning to automate every aspect of the content creation process. Five months since it was launched, it now has 150,000 new users.

“We’re building a space where teams can come together, unleash their creativity, and create more content — while spending less time and money. We’re dedicated to making content creation seamless and accessible for teams everywhere,” said KD Deshpande, cofounder and CEO of Simplified.

According to the company, the pandemic had led to more people creating and consuming content online.


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“As content creation emerges as a necessity for businesses everywhere, we’re excited to bring creators a product that can replace all the single-purpose tools that are slowing them down and costing them money. Instead of switching between a design app, a copywriting app, a publishing platform, and a communication tool, Simplified connects people with their teams and their customers so they can start and finish creating in the same tab and get work done faster,” says Ajay Yadav, cofounder and COO.

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