Shopmatic signs partnership with PayU


PUNE: International e-commerce company, Shopmatic, has signed a strategic partnership with PayU, which will provide customers an additional payment option. The integration enables Shopmatic merchants to accept payments from customers, seamlessly and from multiple channels, devices, and modes, on a single platform.

Anurag Avula, CEO, Shopmatic, said, “The PayU onboarding experience is simple, quick and provides an extensive suite of payment methods. Partnering with PayU continues to cement our promise to our merchants to make ecommerce completely easy and friction-free. Shopmatic will continue to partner with established brands, which strengthen our ecosystem and aid in driving digital success for our merchants.”

At present, Shopmatic allows shoppers to pay via UPI, eWallets, debit and credit cards, and net-banking. Noopur Chaturvedi, Country Head, Small and Medium Businesses, PayU said, “As an industry leader, we are constantly looking for ways to make the payment experience simpler and effective for the merchants in India, accelerating their growth in the digital ecosystem.”

“We are delighted to partner with Shopmatic to extend instant and easy omnichannel payments solutions to its merchants. Through this partnership with Shopmatic, we are powering the ambitions of the small and medium merchants. We are confident that our innovative payments solutions will simplify payment processes for Shopmatic’s merchant partners,” Chaturvedi added.

PayU will provide merchants with access to a powerful dashboard for managing all transactions and tracking business performance on the go. This integration will also provide Shopmatic merchants omnichannel refund modules, assisting them with bulk refunds for both, online and offline transactions. They will also be able to track all the refunds through a single dashboard. Over the past six months, Shopmatic has acquired over 260,000 new customers on its platform and said it is on track to acquiring 500,000 customers in the current financial year.

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