Seven West Media inks news deal with Google – CMO


Seven West Media (SWM) has entered into a long-term partnership with Google to provide news content for the Google News Showcase product. The news comes as the network announces strong results for the half-year to December 2020.

The freshly struck agreement with Google will see SWM’s 21 titles available via Google’s Showcase offering, the search giant’s solution to licensing and paying news media organisations for their content. It’s subject to executing a long form agreement within the next 30 days. The platform launched in Australia last week and will appear across Google News on Android, iOS and the mobile web, and in Discover on iOS, and will come to Google Search.  

The agreement comes just days after the Australian Senate endorsed the ACCC’s News Media Bargaining Code requiring digital giants, Google and Facebook, to pay news media organisations for showing organic search links and excerpts of content from their websites and be subject to mandatory arbitration if commercial deals cannot be reached.
 

In a statement, Seven West Media chairman, Kerry Stokes, welcomed the deal with Google and thanked the Prime Minister, Scott Morrison, Treasurer, Josh Frydenberg, and ACCC chair, Rod Sims, for their “instrumental efforts” reaching the “ground-breaking agreement”.  

“Their outstanding leadership on the implementation of the proposed News Media
Bargaining Code has resulted in us being able to conclude negotiations that result in fair payment and ensure our digital future,” Stokes said. “The negotiations with Google recognise the value of quality and original journalism throughout the country and, in particular, in regional areas.
 

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