Sendinblue acquires online marketing tool provider PushOwl


Chennai: PushOwl, a digital marketing tool for ecommerce stores to send push notifications, has been acquired by Paris-based Sendinblue as their ecommerce arm in India.

The French SaaS startup has also acquired two other ecommerce marketing companies, Chatra and Metrilo, for a combined deal of more than $47 million, but a major chunk of the cash was spent on buying PushOwl. PushOwl’s founder Shashank Kumar will continue to lead the company, and join the Sendinblue leadership team as vice president-product.

“Acquiring PushOwl, Metrilo, Chatra are part of Sendinblue’s longer term vision to expand our marketing capabilities and dive into the growing e-commerce space,” Sendinblue CEO Armand Thiberge said. “Now, our all-in-one digital marketing solution will become even more powerful, enabling these businesses to expedite sales & drive strategic business decisions.”

The acquisitions come 11 months following Sendinblue’s $160-million Series B funding round to drive product expansion and increase growth in the North American market. PushOwl works with e-commerce brands like Culture Kings, Sugar Cosmetics, Lange Beauty, and Vital Proteins, to name a few.

“Sendinblue is a leader in marketing automation and with this acquisition, we’ll be able to combine forces to elevate ecommerce marketing and create a product that customers really love, adds value, and ultimately, simplifies omnichannel marketing”, Kumar said. “This would be a game-changer for merchants.”

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