Scottish pet food brand raises £7 million to fund further growth



Scottish raw pet food company Bella & Duke has secured £7m from a consortium of investors.

Growth capital investor BGF provided £5m, with the balance provided by existing shareholders, including a further investment from Mobeus.

Bella & Duke was founded in 2016 by Mark Scott and Tony Ottley, two friends who agreed that existing pet food products did not give dogs and cats the best chance of enjoying long, healthy lives.

Bella & Duke’s alternative aims to provide notable health benefits to pets, with over 92% of customers reporting an improvement in their dog within eight weeks.

The company posted revenues of more than £11m in its last financial year and delivers over two million meals per month across the UK.

The investment will accelerate marketing activity, increase factory capacity, and create further job opportunities at its Fife headquarters.

Total employee numbers have also recently risen to almost 100, with further significant increases planned over the next few years as the business scales up.

Alongside the funding round, Peter Farquhar – former chairman of natural pet food brand Forthglade – will join Bella & Duke as chairman.

Mark Scott, co-founder and chief executive of Bella & Duke, said: “Attracting this recent investment demonstrates the long-term potential for Bella & Duke and showcases the significant opportunity within the raw feeding category generally.

“The business has grown significantly in recent years due to the increasing consumer demand for natural, nutritionally beneficial pet food as well as the success of our subscription-based business model, that delivers frozen food from our factory in Fife directly to customers’ homes throughout Great Britain.

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“This funding round will enable us to continue growing and we’re delighted to be working with our investors for the next phase of the journey.”

Graham Clarke, investor at BGF, says: “Providing consumers with high-quality raw pet food in a subscription-based model is proving a winning formula – and so we are delighted to be supporting Mark, Tony and the Bella & Duke team in their next phase of growth.”

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