Scottish female tech entrepreneur's firm sees 400% rise in profits during lockdown



A Scottish female tech entrepreneur has seen a 50% increase in turnover and a 400% increase in profits during the pandemic.

Michelle Milnes, founder of Property Studios, has recruited eight members of staff to bring its total to 32.

A property marketing firm specialising in virtual property tours, it has capitalised on the fact many have been reluctant to view properties, so estate agents had to undertake virtual tours of the property for prospective customers.

As a result, the company’s technology has been in high demand and it developed a new suite of products.

The firm now has national contracts with more than 30 estate agents, as well as 12 homebuilders.

Every month it completes an average of 100 3D tours, 50 live virtual viewings and 50 virtual projects, as well as 500 photo-shoots, the creation of 500 floor plans, 350 brochures, 100 films, five full computer generated imagery projects and five drone films.

The business now plans to bring its virtual tours beyond the property sector.

Michelle said: “We’ve worked hard for this success and the irony isn’t lost on me that it’s now coming as a result of the pandemic which has left so many other jobs and businesses flattened.

“While we’ve managed to weather this, we also appreciate our good fortune – the various lockdowns have played to our strengths, while the housing market has remained buoyant.”

Property Studios was created in 2014 and has 80% of its senior roles being held by women.

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Michelle was recognised for her innovation and ability to pivot to meet market needs with the Resilient Business Woman Scotland 2020.

The firm has also been shortlisted for its response to the pandemic for the Edinburgh Chamber of Commerce Business Awards 2021 for Service Excellence.

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