Scottish biochemists Dhruv Trivedi and Vandana Vljay are launching a new drink designed to cure hangovers at a place where many are likely to be experienced over the next couple of days.
After 59 different versions, the pair cracked their formula for ‘post-social replenishment drink’ Bounce Back and have sealed a deal to promote it at Glastonbury Festival this weekend.
A mix of vitamins, minerals and amino acids aim to aid the body’s natural restoration process to help alleviate the stresses of an ‘active social life’.
Bounce Back has been made part of the line-up at this year’s Glastonbury Pop-Up Hotel – one of only three products given this privilege – and made available in each of the 350 tents and rooms where VIPs are staying.
Managing director and co-founder Trivedi said: “We have spent years researching and experimenting to find just the right combination of replenishing nutrients.
“We saw a gap in the market and our customer research showed that there was indeed a need for a post-social drink.
“The lavish Pop-Up Hotel at Glastonbury is the ideal venue to showcase BounceBack, as festival goers can enjoy the social side of Glastonbury and then after having a can before bed, can get up the next day to feel rejuvenated to do it all over again!”
Chief executive and co-founder Vijay added: “Bounce Back has been specifically designed to be consumed after socialising and before bed, giving the body the replenishing nutrients, it needs, while you sleep, making it the perfect drink for the legendary music festival.”
The blend includes Choline to support the maintenance of normal liver function, Vitamin B12 which contributes to the reduction of tiredness and fatigue, Vitamin B6 to help maintain normal energy levels, Vitamins C and E which assist in the protection of cells and oxidative stress, along with Zinc and Selenium to help normal function of the body’s immune system.
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