Sauces keep bean counters happy at Heinz as sales jump 5%
- Directors pointed to ‘increased consumption in our sauces portfolio’
- The firm increased turnover from £716million to £751million last year
It was a case of Beanz Meanz Profits at the British arm of US food giant Kraft Heinz, as the food producer saw sales jump 5 per cent last year.
Accounts just filed for HJ Heinz Foods UK show that the supermarket supplier, which also owns HP Sauce, Daddies and Lea & Perrins, increased turnover from £716million to £751million in the year to December 29, 2018, while pre-tax profits rose 8 per cent from £119.9million to £129.4million.
Directors pointed to ‘increased consumption in our sauces portfolio’.
In demand: Directors pointed to ‘increased consumption in our sauces portfolio’
As well as Heinz tomato ketchup, the firm makes salad cream, mayonnaise and Saucy Sauce, a mix of ketchup and mayonnaise.
It recently brought to the UK Bull’s Eye barbecue sauce and its no-added-sugar ketchup.
Heinz added: ‘Further success was attributable to growth of 18.7 per cent of discount channels driven by channel growth and new listings’ – which is understood to mean Heinz selling its branded products through the discount supermarkets, as well as making own-label varieties of products such as soup and baked beans.
Heinz has 2,100 staff in the UK and Ireland. Its site in Wigan is Europe’s largest food factory, producing more than a billion cans every year.