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Samsung on top of Kiwi smartphone market – Reseller News


Samsung has come out on top in the Kiwi smartphone market, coming in at first place for market share during the first three months of 2022.

According to research firm Gartner, Samsung devices accounted for 45.2 per cent of smartphone sales to end users during the first quarter of the year, coming in at 193,000 units, and made up 45.2 per cent of the market share.

This is a significant 27 per cent per cent increase in sales from the same quarter last year, when it sold 152,000 units.

The theme of rising sales was largely indicative of the New Zealand market at large, which saw sales of all smartphones increase by 2.6 per cent.

Apple took second place with 171,000 units sold, resulting in a market share of 40 per cent. This is down from the same quarter a year ago, representing a decline of  of 8 per cent.





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