Removing the crypto-word was the right solution. But even as its presence cut through all genders – a man riding a car bearing the ‘SEX’ symbol would also be a target from fellow commuters, although with far less perceivable menace – in a labour market where women are reportedly withdrawing, a scan shows the paucity of women on the floor of bourses. Could this be because the ‘sensitive index’ – commonly, the ‘Sensex’ – contains the same word that makes for embarrassing professional discourse? Could changing ‘BSE Sensex’ to ‘BSE Sendex’ make it more comfortable for women to join the stock market professional class? At least in the case of vehicular visibility, bearing a ‘SEX’ isn’t safe.