Rejigged Twitter web to let you say it in 7 Indian languages

BENGALURU: Micro-blogging network Twitter has redesigned its website to help users personalise content in seven Indian languages, as part of a global rejig that will roll out over the next few weeks.

The changes — Twitter’s biggest tweak in the last five years — seek to improve user experience to make it consistent with its mobile app. The aim is also to access the website easily over basic data connections.

In India, it will be available in Hindi, Gujarati, Marathi, Urdu, Tamil, Bengali and Kannada. Twitter has improved translation on the new site to encourage more conversations across languages.

The web design, which has been in the works since September last year, will see a left-side navigation panel with new features such as explore, lists and bookmarks.

The explore tab, which was earlier available only on its mobile app, will recommend content based on a user’s personal choices. “We want people in India to be able find tweets and accounts which match their unique and diverse interests. We want them to be connected to content and people in their languages,” said Patrick Traughber, senior product manager, Internationalization, at Twitter.

The left-side navigation panel will find use in wide-screen devices, such as tablets and desktops, where Twitter can display what is most important to users. The new website will also help the Twitterati easily switch between multiple accounts. “The big part of the launch is to make the experience more consistent with Twitter on mobile. People tend to use Twitter on devices such as laptops when they go to school or office. We want to make sure it is a consistent experience,” said Jesar Shah, product manager, Internationalization and Web.

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Key metrics have improved, Shah said. “Metrics such as high-level engagement and people coming back to the site, have increased,” he said.



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