Qualtrics Acquires Seattle Marketing Software Startup Usermind – Illinoisnewstoday.com

Usermind CEO, Michel Feaster. (GeekWire Photo / Kevin Lisota)

Experience management software giant Qualtrics Got User mind, A Seattle marketing startup that helps businesses acquire, retain, and serve their customers.

Founded in 2013, Usermind is a leader in the “journey orchestration” market and includes companies that help clients analyze customer relationships and facilitate relevant personalized communications.

Qualtrics are a bit similar. Companies use the platform to collect data about how customers, employees, and others experience products and services, and take action based on the results.

Qualtrics was released in January Raised $ 1.55 billionMore than two years since the $ 8 billion acquisition of SAP. Using UsermindQualtricsXM directoryHelps you track customer interactions.

According to LinkedIn, Usermind has about 40 employees.

“We started Usermind because companies can know exactly where their customers are on their journey, know when problems occur, and proactively guide them to the best possible experience. I believe we can do it, “said Usermind CEO. Michelle Fester Said in Blog post..

Qualtrics is co-headquartered in Seattle and has approximately 800 of its 3,300 employees. $ 763 million in 2020..

“We believe that establishing a legendary software company outside Silicon Valley, like us, is essential to spreading economic opportunities throughout the United States,” Feaster said.

transaction, Announcement Tuesday is the latest chapter in what Usermind is like a roller coaster for the past few years. The company has fired 15 employees (25% of employees) March At the beginning of last year’s pandemic. But then, as companies accelerated their adoption of digital, demand increased.User mind Raised A $ 14 million round in January to support its growth.

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“Monitoring customer satisfaction at every moment and every channel has moved from best practices to mission-critical features as companies innovate digitally to survive,” says Feaster.

Transactions Part of the bright red market IPOs, venture capital, acquisitions of the entire technology industry, and In Seattle..

Usermind has raised a total of $ 60 million from investors such as WestRiver Group, Andreessen Horowitz, Menlo Ventures and Charles River Ventures.

Feaster co-founded a startup eight years ago Przemek Pardyak, I left the company in 2016 and am now at Google. Feaster previously worked for Apptio and HP Software.



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