PRESENTING: How investors, execs use sleep-tracking ring Oura – Business Insider – Business Insider


M13 Ventures cofounder Carter Reum, Shake Shack’s CMO Jay Livingston, and other executives shared with Insider how they’ve been using Oura, a sleep-tracking ring and app, to alter their sleep schedules and routines. 

The tech company is backed by Jack Dorsey, Marc Benioff, and other prominent tech leaders and has raised over $48 million in funding. It recently gained recognition when the NBA bubble used it to help detect early signs of COVID-19.

“Bodyhacking is big in tech,” Livingston told Business Insider. “I’m a night owl who wakes at 5:45 a.m. no matter what, so I’m always looking for ways to get more quality sleep.”

Here are the hacks they’ve picked up after tracking their sleep patterns.



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