Retail

Powerhouse91’s wellness brand, Expertomind, captures 80% market share on Amazon


NEW DELHI: With the wellness products category in India expected to grow at a CAGR of 12%, Expertomind grows at a steadfast pace after the recent acquisition by Powerhouse91. It has already captured an 80% market share on Amazon with its uniquely differentiated product line.

Expertomind aims to become a leading home healthcare brand and is expecting to achieve 10x growth in a year. Its present portfolio includes unique products like Sitz Bath Tub and Stool which help in recovery from pain, hemorrhoids and postpartum.

It is in the process of expanding its product range with multiple new launches like lower back support, shoulder support, ankle support, posture corrector, and neck relaxer. The brand is ready to make its mark in the same category by launching a range of innovative wellness products to positively transform the health and lifestyle of millions.

“Expertomind was started with a vision to help people live healthier lives through various rehabilitation and wellness products. With Powerhouse91’s added support across functions like marketing, supply chain and new product development, we plan to accelerate Expertomind’s journey towards achieving this very vision,” said Aqib Mohammed, co-founder, Powerhouse91, in a statement.

Powerhouse91 is backed by Titan Capital and Crossbeam Ventures and has a founding team with more than 30 years of experience in e-commerce.



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