Peugeot unveils new logo; 308 hatchback will be the first car to sport the new badge


The new badge, while still representing the lion, features just the head emblazoned on a shield. This is very familiar to the 2018 e-Legend concept.

February 27, 2021 / 06:43 PM IST

The new badge, while still representing the lion, features just the head emblazoned on a shield.

The new badge, while still representing the lion, features just the head emblazoned on a shield.

Along with Peugeot’s integration in Stallantis, the carmaker has unveiled a brand new logo as well. The lion head will make its debut with the upcoming 308 hatchback sometime this year.

The new badge, while still representing the lion, features just the head emblazoned on a shield. This is very familiar to the 2018 e-Legend concept. Chief Executive Officer (CEO) Linda Jackson has said although the new logo follows the news of the Stellantis integration, the logo itself has been in development “since before we even started thinking about Stellantis”.

The e-Legend influence on the logo, too, is apparent. The company says it is a celebration of ‘time’ as it references both the past and the future of the company. The e-Legend as well is marked by its influence from the 1968 Peugeot 504 coupe, but this time with a completely electrified powertrain.

As for electrification on the whole, the Peugeot is expecting to land at least 80 percent of sales coming from the electric models in Europe.

The carmaker operated in India for a short time in India back in the 1990s with the 309 sedan. While there are no plans to enter the Indian market, its sister company, Citroen, has just debuted with the C5 Aircross and plans to expand with a lineup of cars, all of which are expected to be locally manufactured.

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