Apple will get a taste of whether upgraded features on the new iPhone 11 are enough to lure shoppers to retail stores around the world as the new smartphones officially hit shelves Friday.
At the Apple flagship store on Regent Street, a handful of diehard iPhone fans started waiting in line to purchase the new smartphones Thursday evening. As of 6 a.m. Friday, roughly 40 customers were waiting for the doors to open. The number started rising as Apple opened its doors.
Among the features customers were most excited about: the triple-camera system on the iPhone 11 Pro and iPhone 11 Pro Max.
“Instead of buying a new camera, I prefer to upgrade my phone,” said Tarif Karanfil, who started waiting in line around 6am Friday morning to upgrade from the iPhone 7 to the iPhone 11 Pro Max.
Customers are applauded as they arrive to collect their pre-orders for new Apple products at the tech giant’s flagship store in Regent Street, central London.
Jonathan Brady/PA Images via Getty Images
Apple unveiled the new lineup iPhones earlier this month, touting the upgraded cameras, longer battery life, more durable screens and faster processors. Some analysts have pointed to strong demand in pre-orders for the new smartphones, especially the lowest-price $699 iPhone 11, as a positive sign for Apple heading into the crucial holiday quarter.
J.P. Morgan said Friday that it expected the iPhone 11 to be the largest driver of iPhone shipments over the next year, according to Reuters. The investment bank also maintained its iPhone shipment forecast for 184 million units in 2019, with 195 million shipments of the smartphone expected in 2020.
– Chloe Taylor contributed to this report.