Peloton Will Struggle to Be the Apple of Fitness – Wall Street Journal

Remember when $500 seemed like a lot for a cellphone?

When Apple released its first iPhone in the summer of 2007, this newspaper questioned whether it was “worth it.” Hindsight is 20/20, of course. A new high-end smartphone now is more expensive than a laptop computer, but the devices have become nothing short of a necessity. Over the past 12 years, Apple has created a phone business now generating more than $140 billion in sales annually and its share price has increased more than 12-fold.


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