Paolo Bagnoli, Head of Marketing & Retail of Samsung Electronics Italy, returns to Vigamus Academy and Link Campus University as Professor of Project Management, starting next academic year 2020/21.
Paolo Bagnoli began his career at Dell in 2004, where he dealt with e-commerce and digital communication. In 2006 he moved to Samsung as a Visual Display Product Manager where he held roles of increasing responsibility until he became a Portfolio Marketing Manager in 2015. In this position he defined the marketing strategies of the company in the mobile market.
Paolo Bagnoli then joined Microsoft in the same year, where he led the Xbox division in Italy, Greece, Malta and Cyprus. As the Head of Interactive Entertainment Business he also dealt with defining the Xbox marketing strategies in Italy; a career that led him to take on the responsibility of the marketing team of the historic Xbox 360, of the Xbox Live online service, together with accessories and video games. He was also in charge of defining the marketing and business strategies related to the Xbox One brand.
He is currently the Head of Marketing & Retail of Samsung Electronics Italy and is responsible for developing the company’s marketing strategy in the mobile market.
VIGAMUS Foundation is the leading Italian company in the fields of game culture, preservation, and education. Among its assets: VIGAMUS, the Video Game Museum of Rome, founding member of EFGAMP, the European Federation of Games Archives, Museum and Preservation projects; Gamerome, the leading developers’ conference in Italy; VIGAMUS Academy, its Education Branch, working since 2014 with Link Campus University to offer Bachelor and Master Degrees courses 100% dedicated to the Games Industry; in 2019, VIGAMUS Academy opened up its own Game School in Rome, offering technical courses about: Game Design, Concept Art, 3D Art and Animation, and Game Development.