Pandora Soars as New CEO Tells Market Strategy Shift Is Working

© Reuters. Pandora Soars as New CEO Tells Market Strategy Shift Is Working

(Bloomberg) — Pandora A/S, a Danish jewelry company that spent much of last year under attack by hedge funds as it tries to relaunch its brand, jumped in Copenhagen trading after it delivered a smaller decline in operating profit than the market had expected.

The stock soared almost 7% once trading started in the Danish capital, its biggest gain since May. The index was little changed.

“With no negative surprises in these results and relative to weak share price performance and bearish investor positioning, the shares may see some short-term relief,” RBC Capital Markets said in a note.

Earnings before interest, tax and costs related to Pandora’s restructuring program, fell 15% to 1.08 billion kroner ($160 million) in the second quarter, Pandora said on Tuesday. That beat the average estimate of 996 million kroner in a Bloomberg survey of five analysts. The company said it needs to expand its inventory buyback program as part of “additional important restructuring initiatives to improve the structural health of the business,” which will cost an extra 500 million kroner.

“As expected, the financial results continued to be weak and impacted by the commercial reset” that’s part of the new strategy, dubbed Program Now, Pandora said in a statement. The company reiterated its guidance for the full year and said it sees “early positive signs of the impact” of the new strategy, which “is visible in the underlying gross margin, cost levels and cash generation.”

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The report was the first under Chief Executive Officer Alexander Lacik, who joined in April following a string of departures from Pandora’s top management. He’s under pressure to deliver on a strategy that was formulated before he joined.

Pandora has been hurt by fading consumer interest in its charms and bracelets and the company has also taken a hit from a decline in retail sales at shopping malls. The stock has lost more than 75% of its value since a 2016 peak and is heading for a third consecutive year of losses on the Copenhagen stock exchange.

For more:

  • See more on Pandora’s 2Q numbers here
  • Read Pandora’s full 2Q earnings statement here
  • Follow 11 a.m. CET conference earnings call here
  • Read Bloomberg Intelligence preview here
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