OML and Bacardi announced that the two-day festival will kick off on December 5th and can be streamed by the fans across the country. Earlier, NH7 Weekender was a multi-genre, multi-city music festival.
The digital edition will feature an eclectic line-up of musicians, and streaming will be done simultaneously from all three stages, clocking 16+ hours of music by local as well as international talent.
“The Bacardi NH7 Weekender has brought artists and fans together for over a decade and through the unique virtual festival experience, this is what our objective is this year as well,” said Gunjan Arya, CEO, OML. “Bacardi’s support and Insider’s support has been instrumental in designing a highly immersive and interactive platform for this edition of the festival, which we’re extremely excited to unveil to fans of music everywhere. The festival will feature its signature programming mix of international and Indian indie musicians, and give fans to enjoy this unique experience together – albeit online.”
OML and Insider.in have designed a new virtual platform with several interactive features exclusively for this edition of the festival. Fans will be able to host virtual parties during the stream, play games, take pictures in a virtual photo-booth, and join live parties along with artists and fans.
“Over the years, the festival has brought people together to experience music with their favourite artists. It’s only natural that we continue to enable the same community experience, not just with the artists, but also with each other, this time digitally. We’re sure that the fans of this beloved festival will love what we have in store for them this year,” said Shreyas Sriniviasan, founder and CEO, Insider.in.
The tickets for this year’s edition will also give fans an opportunity to pre-buy into next year’s edition of the festival at a reduced price, as well as thoughtfully-curated memorabilia that are iconic symbols of the festival’s unique, indie appeal.
“We are thrilled to be back for the eleventh year of NH7 Weekender. While bringing back the Weekender state of mind, we wanted to ensure utmost safety for all our artists and audiences. The changing consumer behaviours and preferences this year have given us the opportunity to experiment with unique formats, and we are very proud and excited to have put together such an immersive platform to celebrate the spirit of always doing what moves us,” said Sameeksha Uniyal, senior brand manager, Brand BACARDÍ, India & South-east Asia.
The tickets are priced at Rs 199, Rs 999 and Rs 1,999.