Ninjas in Pyjamas Signs Three-Year Partnership With Samsung – The Esports Observer


Swedish esports organization Ninjas in Pyjamas announced that it has signed a new partnership deal with South Korean electronics maker Samsung that will span three years. 

Financial terms were not disclosed.

NIP will collaborate with Samsung on developing live-streaming activations, co-branded content, and other initiatives that promote both organizations and Samsung’s line of electronic devices including smart phones and watches.

In December, the organization signed a partnership deal with Premier League soccer club, Leeds United. Under the terms of that deal, NiP aligned with the club to promote FIFA esports. 

NIP currently fields rosters in four esports: Counter-Strike: Global Offensive, Rainbow Six Siege, Valorant, and FIFA.




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