Nielsen Holdings (NYSE:NLSN) is up 2.2% after J.P. Morgan reiterated its Overweight rating, following the company’s presentation at the JPM London conference.
The company is speeding the pace of its restructuring, it says, and continuing to evolve its product/market portfolio.
The separation of its Global Connect and Media business is still on track for Q1 of 2021, it says, and half of the permanent cost savings are expected to come this year.
Nielsen is best positioned in media to offer unified, total audience measurement, JPM says.
It has a price target of $21, implying 34% further upside from here.