NFTs: How celebrities sell ‘crypto digital artworks’ for millions – and why people are angry about them


Grimes, Beeple, Logan Paul, the creator of Nyan Cat, and many other artists and celebrities are making huge amounts of money selling the ownership of digital images.

Grimes sold 10 images of digital artwork, the most expensive for nearly $400,000, to someone who wanted ownership of the online goods.

These artworks are called NFTs, or “non-fungible tokens”, and they exist on a similar blockchain technology to bitcoin as a way to prove “ownership” of them.

On an internet built on spreading images for free over social media platforms, the idea of tying ownership to a specific, single image that one did not create is peculiar- but it is not new.

The idea has exploded into popularity recently based on the rise of cryptocurrency technologies, and the desire for digital artists to have greater ownership – and monetisation options – over their craft.

What is an “non-fungible token”?

A non-fungible token (NFT) means a digital item that belongs to the person that purchased it. In economics, fungibility is the property of a good being interchangeable, or replicable. For example, if you shared a photo from your phone to another person over a text message, the data and image would be replicated.

While NTFs exist on a blockchain, like the cryptocurrencies used to buy them, there are a number of other differences: NFTs are indestructible on the blockchain, cannot be divided, and can always be traced back to the original creator.

What are some examples of NFTs?

The CryptoKitties game, where players traded digital kittens on the Ethereum blockchain, was very popular in 2017. Different cats – or images of cats – had different ‘characteristics’ and users swapped them to collect varieties of different digital animal.

Auction house Christie’s recently conducted its first ever digital art auction with work from Mike Winkelmann, aka Beeple, in a collection called Everydays: The First 5000 Days.

Why are people doing this?

For some artists, NFTs are a way to make money from digital art. Royalties can be built into the artwork directly, so that each time the artwork is sold the creator receives a cut. For potential meme dealers who want to make money out of the images they create, this can be an attractive prospect.

“It gives power to the creator,” Chris Torres, the creator of Nyan Cat, has said. “The creator originally owns it, and then they can sell it and directly monetize and have recognition for their work.”

These artworks have such a high value for the same reason physical art has a high value – the scarce nature of NFTs, and the thick wallets of people with enough cryptocurrency to purchase them.

What are the drawbacks?

The obvious drawback is that, unlike a one-of-a-kind painting or a sculpture, ownership of a digital artwork does not stop anyone else from also ‘owning’ it. You can download the content from Grimes’ Twitter page and ‘own’ it, in that you have a copy that you can distribute.

“I don’t find NFTs enticing as a platform for releasing art on,” v buckenham, a London-based digital artist, told The Guardian.

“The point of owning a piece of art is to look at it and enjoy it – and buying an NFT doesn’t do anything to help you do that. An NFT is just an entry in a fancy database somewhere asserting that you ‘own’ the artwork. The only thing it’s good for is allowing you to sell on that database entry to someone else later on.”



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