New Facebook rules could prevent bands from holding livestream gigs or sharing music videos on the platform.
Changes to the Facebook Music Guidelines state users are no longer allowed to use videos to “create a music listening experience” on the social networking site.
The new rules will come into place on October 1 and, according to Facebook’s legal terms and conditions, could see artists’ videos blocked or their pages removed from the site entirely.
“You may not use videos on our Products to create a music listening experience,” the guidelines read. “We want you to be able to enjoy videos posted by family and friends.
“However, if you use videos on our Products to create a music listening experience for yourself or for others, your videos will be blocked and your page, profile or group may be deleted. This includes Live.”
Many artists have used the Facebook Live function to hold livestream gigs over the last few months while physical concerts have been unable to happen due to the coronavirus pandemic.
NME has contacted representatives for Facebook for comment on the new rule change.
As the pandemic has continued, livestream gigs have become more sophisticated, with many artists now starting to charge for access to the virtual shows. BTS broke the Guinness World Record the most-viewed concert livestream with their Bang Bang Con: The Live show in June.
Speaking to NME earlier this year, Laura Marling explained why she made her ticketed Union Chapel gig something that was only viewable once. “It’s a somewhat cynical term, but manufacturing scarcity is an important part of it all,” she said.
“As a musician who’s been doing this for 14 years, I see no harm in that. It’s hard to make it as a musician or in any kind of creative pursuit. There is value in only a certain amount of people having this experience and it only being available at a very certain time. That’s what gigs are.”